To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

When Barry McGeough was hired as Wolverine Worldwide’s global vice president of innovation in March of 2020, little did anyone know that the world would go into a global shutdown. Trade shows were ...

Tata Motors’ Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

CHICAGO and SAVANNAH, Ga., Nov. 30, 2022 /PRNewswire/ -- Today, LEVAR, a leading provider of Augmented Reality (AR) and 3D "View in your space" technologies, and the Lighting Showroom Association (LSA ...

The MR application called V-Showroom, which GM worked on with Dentsu Aegis Network’s agencies Isobar and Carat, merges real and virtual worlds to produce new environments and visualisations in ...

Las Vegas — It's not science fiction anymore. Car owners may soon have their vehicles serviced with the help of augmented reality, and they may explore a virtual world while charging their electric ...

Augmented reality won’t quite capture the experience of a dusty off-road adventure in an open-top Jeep Wrangler, that burned rubber smell from a track day behind the wheel of a new Porsche 911 POAHY, ...

Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G ...