When Bob Cialdini was in high school, a scout gave him an offer to play in the minor leagues. On the way to get a pen to sign the contract, the scout gave him advice that changed his life. Time now ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

This story is part of the My Unsung Hero series, from the Hidden Brain team, about people whose kindness left a lasting impression on someone else. When Bob Cialdini was a senior in high school, he ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." One of the tricks Cialdini discovered is as simple ...

I spoke to Robert Cialdini, author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, about why he wrote this book after over thirty years, how pre-suasian is so important when persuading ...

If I wanted to persuade you to buy Dr. Robert Cialdini's latest book, The small BIG: small changes that spark big influence, I could describe the content: 52 short chapters, each detailing an example ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...