Automakers use creative names like 'Tangerine Scream' to sell a personality and build emotional connections with buyers.

They're not just there to look pretty. Here's why automakers paint brake calipers different colors.

For automotive enthusiasts who like a little color in their lives, there’s good news and bad news. While white, black, and gray cars have increased in popularity, since the pandemic, brightly colored ...

Avoid a gold-colored car if you play the long-game when it comes to your vehicle’s value and perhaps think about gray if you want to play it safe. Those are just a couple takeaways from new iSeeCars ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...

Look at almost any parking lot, and you can see it. Nearly 80 percent of American new-car buyers currently choose a neutral "grayscale" hue—white, black, or silver/gray. But more daring colorways are ...

Car color affects resale value by more than $5,000 after three years, according to a new study. Here's which colors hold value best — and which lose the most.

A row of silver, white and black vehicles in a hot parking lot - Felix Mizioznikov/Shutterstock With rising fuel prices, some people will try anything to improve ...

Last week, while driving my bright yellow Renault, I took a moment to analyze the colors of the cars around me. All I could see was black, white, silver, and gray. A new study has revealed that cars ...