Bowl season never fails to be just a little bit weird, and that is certainly the case when it comes to sponsor names and mascot choices. Among the most intriguing of ...

What's better than one edible mascot whose only wish is to be eaten in front of thousands after a college football bowl game? How about six edible mascots, with fans being able to vote on which team ...

The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends. Last year, the Kansas State Wildcats celebrated their ...

A new college football tradition was born in the fires of a giant toaster on the night of Dec. 28: the eating of the Pop-Tarts Bowl mascot. The hilarious celebration involved the victorious Kansas ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

Pop-Tarts will unveil an edible mascot in celebration of the first-ever Pop-Tarts Bowl, the brand said in a press release. Slated for Dec. 28, the post-season college football game will be held at ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, Gritty, the sports world has a new favorite mascot. The first-ever Pop-Tarts Bowl introduced college football fans to a ...