Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture. YouTube published two Culture and Trends reports in 2024 instead of ...

It’s end-of-the-year list season. Spotify Wrapped felt like it kicked things off when it dropped early December, and many others have been dropping 2025 company recaps, including YouTube. The ...

Annual trends reports from YouTube, TikTok and Spotify reveal how fans had an outsize impact on entertainment, culture and politics this year. Fandom rules social media's cultural landscape in 2024 ...

Over the years, there’s been a rise of trusted voices and creators on YouTube, leading to a shift away from traditional media. In fact, their content often surpasses viewership across TV and film and ...

In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as new ways in which advertisers can ...

Connie Francis' "Pretty Little Baby" was relegated to the B-side of a single when the American singer originally released the song in 1962. But this year it went viral as the soundtrack to hundreds of ...

SEE ALSO: VidCon 2025: YouTube legends Hank Green, Rosanna Pansino, and Dr. Pimple Popper reflect on how the platform has changed YouTube didn’t just host videos; it created the first true creator ...