Marketing Mix Modelling implementation | A real MMM case study from an expert data analyst
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Marketing Mix Modelling implementation | A real MMM case study from an expert data analyst
In this video, we dive into a real-world Marketing Mix Modelling (MMM) case study with Charlotta Lundberg from Nepa: one of the leading marketing intelligence agencies, with over 50 MMM projects delivered. If you’ve ever wondered what MMM actually looks like in practice, this is for you. Charlotta walks through: - What a Marketing Mix ...
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